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ASCCA 2023 Annual Training Conference

September 8, 2023 - September 10, 2023


ASCCA Annual Training Conference is back and better than ever! We are excited to provide this
program and engage in the ASCCA community. We have a strong line up of speakers with a focus on
effective teamwork, communication and technology. At this year's conference, you will gain tools
and knowledge to better your social media skills, employee retention, increased sales, team
productivity, and day-to-day management.

WHAT:  2023 ASCCA Annual Training Conference 

WHEN: September 8-10, 2023

MEETING/HOTEL LOCATION:   Crowne Plaza Costa Mesa

                                                     3131 Bristol Street, Costa Mesa, CA 92626

STUDENT SUPPORT: ASCCA and the ASC Educational Foundation support student's education and introduction into the automotive service industry. We are seeking donations to help sponsor students seeking to attend the Annual Training Conference (ATC) event. A donation of $199.00 will sponsor the entire registration for one student. Your opportunity to donate is located in the additional items on this registration page.

On Saturday evening, the Dinner event will be dedicated to raising awareness and funds for the Foundation. ASCEF is hosting a Silent Auction, Cornhole Tournament and food and drinks. Full reg­istration tickets include access to this event, but the Cornhole Tournament will require advanced sign up. The Tournament will be a single elimination event. Space is limited. 


SCHEDULE OF EVENTS: (subject to change)

Friday, September 08, 2023

4:00 pm - 7:00 pm     Registration

6:00 pm - 7:40 pm     Welcome Reception

Saturday, September 09, 2023

7:00 am - 5:00 am     Registration

8:00 am - 9:00 am     Welcome Breakfast & General Session

9:00 am - 12:15 pm   Management Track: G.R.O.W Goal, Reality, Options, Way Forward
Presented by: Leanne Williamson, Automotive Training Institute
Description: Problem Solving through Innovation & Change is about being proactive and thinking creatively by seeing negative issues and problems in a positive light to enact desired changes and solutions. Skills such as brain­storming, information gathering, analyzing data, and implementing action plans for the fix will be discussed.

9:00 am - 12:15 pm   Technical Track A: Automotive Electrical: From A to CAN
Presented by: Jason Gloria, NAPA Autotech
Description: You know the names of many electrical testing techniques. Do you know how to perform these tests, or analyze their results? We will teach you how to determine the proper electrical tests for these systems and shed light on the best practices of electrical diagnosis. 

9:00 am - 12:15 pm   Technical Track B: ADAS: A Comprehensive Look at Operation, Setup & Calibration
Presented by: Eric Ziegler, WTI
Description: Advanced Driver Assistance Systems, or ADAS, are emerging in the collision and auto repair industries and they are most certainly here to stay. This class will discuss these systems, their operation, and the challenges and oppor­tunities they present. Discussion will include but not be limited to: Adaptive Cruise Control {ACC}, Blind Spot Monitoring (BSM), Lane Keep Assistance Systems {LKAS}, Lane Departure Warning {LDW)and Other Camera Based Systems. 

10:30 am - 10:45 am  Break with Exhibitors

12:15 pm - 1:30 pm    Lunch with Exhibitors

1:30 pm - 3:00 pm      Management Track: Creating Brand Champions and Raving Fans
Presented by: KUKUI
Description: Reviews are the new word-of-mouth marketing. The Advice of a trusted source has now been replaced by the opinion of the masses. Reviews are a trusted source for others to determine what kind of experience they will receive at your shop. Learn how you can use your reviews to increase your Google Ranking and rise to the top on Google Search. 

1:30 pm - 4:45 pm      Technical Track A: Tactical Diagnostic Series -Scan and Scope 
Presented by: Jason Gloria, NAPA Autotech
Description: Misdiagnosis and unnecessary parts replacements plague many shops and technicians. Eliminating these pitfalls to maximize diagnostic efficiency is the strategic focus of this class. A tactical approach to using your full arse­nal of diagnostic equipment in concert, as conditions require, to quickly diagnose with 99. 9% certainty, is the goal. This provides diagnostic and repair efficiency that satisfies customers and makes you money. 

9:00 am - 12:15 pm    Technical Track B: Comprehensive Fuel Trim Analysis: Do You Know the Value?
Presented by: Eric Ziegler, WTI
Description: Most of us as technicians know that fuel trims are part of the ECM (Engine Control Module) data stream that we can access with our scan tools. However, a lot of techs either struggle with or fall short of using fuel trims to their full diagnostic value. This seminar will explain fuel trims and expand on how we can employ them as part of our regular diagnostic routine to increase our diagnostic efficiency and accuracy. 

3:00 pm - 3:15 pm      Break with Exhibitors

3:15 pm - 4:45 pm      Management Track: The Busyness Trap - Activity is NOT A Metric to Measure Success 
Presented by: Mike Bennett, Automotive Training Institute
Description: In today's data-driven business environment, financial reporting is a critical component of success. However, the "busyness trap" can often lead to a lack of focus on leveraging data effectively to achieve business objectives. In this presentation, we will explore the strength of financial reporting and how to use data to drive success. We will discuss the importance of accurate financial reporting, including proper data collection, analysis, and interpretation.  

6:00 pm - 8:00 pm      Banquet

Sunday, September 10, 2023

7:00 am - 12:15 pm    Registration

9:00 am - 10:30 pm    Management Track: Shop of the Future, Today 
Presented by: PJ Leslie, TekMetric
Description: Wish you had a crystal ball? Wondering where the auto repair industry is going and what challenges you might face? Join Tekmetric's PJ Leslie for a revealing look at what might be next, and how you can modernize your shop to better serve both your internal team and your customers. 

9:00 am - 12:15 pm    Technical Track A: Plug-In Power Tips: Intro to PHEV & BEV Charging Jl 772 
Presented by: Dave Hobbs, Delphi Technologies by Borg Warner
Description: EVSE, PHEVs, and BEVs are rapidly on their way to becoming a common sight in your repair shop. Will you be ready for them?
Session Sponsor: AutoZone

9:00 am - 12:15 pm    Technical Track B: Essential Diagnostic Steps for Driveability & Electrical Problems
Presented by: Eric Ziegler, WTI
Description: This seminar takes a critical thinking or logical approach to address many of the issues that face techs every day - working on systems that are new to them or that they have little or no experience diagnosing. The course is a mix of critical thinking, theory, diagnostic testing methods, tooling, and real-world case studies. Four areas will be addressed: Adaptive Cruise Control (ACC), Blind Spot Monitoring (BSM), Lane Keep Assistance Systems {LKAS), Lane Departure Warning {LOW}, and Other Camera Based Systems.  

10:30 am - 10:45 am  Break

10:45 am - 12:15 pm  Management Track: Recession Proof Your Marketing 
Presented by: J.R. Portman, Shop Marketing Pros
Description: It's not a secret that projections point to a recession. There's some who say we're in it now and some who say it's coming. Either way, the shops who prepare will weather the storm. We prepare for all sorts of things such as hurricanes, winter, vacation, and more. When we prepare, we ensure we 'II do our best during these times. 

12:15 pm - 1:15 pm    Break/Lunch

1:15 pm - 4:00 pm      Council of Representatives & Board of Directors Meeting


Crowne Plaza Costa Mesa Orange County

Room Rate: $159/night

For more information & to make reservations, visit our website at

Dates: September 8-10, 2023
Reservations Deadline: August 25, 2023 

Be sure to book your hotel online through the hotel's webpage in order to be given the discount rate. Under Rate Preference, You will need to enter Group Rate: ASC. If you call the hotel, tell the hotel representative that you are attending the ASCCA Annual Training Conference to receive the group rate. 

Staying in guest rooms at the official meeting hotel not only puts you in the center of the action, it also helps ASCCA meet its contracted number of rooms with the hotel. Meeting the contracted room block prevents ASCCA from owing the hotel money later, which ultimately keeps costs to attendees as low as possible in future years. 

DISCLAIMER: We strongly encourage you to make hotel reservations for the annual training conference directly with the official host hotel, Crowne Plaza Costa Mesa. Please be cautious and aware that any solicitation you receive regarding housing services is coming from a third-par­ty company that is not endorsed by or affiliated with ASCCA in any way. Room reservations made on your behalf by an outside company may not be guaranteed. ASCCA is not responsible for any reservations made outside of the official hotel block. 

Contact Information

Automotive Service Councils of California
Name: Jacob Gray
Phone: (916) 924-9054 ext 137
Details: Membership Services Coordinator

If you are an ASCCA Member and know your login credentials, please log in to your account below to receive membership pricing.  If you do not know your login credentials but are an active ASCCA Member, please enter your email address on file with ASCCA and click "Find Me" to receive membership pricing.

ASCCA fully complies with the legal requirements of the Americans with Disabilities Act. If you need special accommodations or attention to fully participate, please submit a written request of your needs to ASCCA at ASCCA cannot ensure the availability of appropriate accommodations without prior notification.

Value Pricing Details
Register multiple team members and receive discounted pricing.  Additional registrations past the 3rd registration are to be purchased at the 3rd registration rate.  Please add multiple of the 3rd registration item if you would like register more attendees for the conference.
(FR) Full Registration tickets include: Education, Meals, Banquet and Networking
(SD) Single Day Tickets include: Education, Meals and Networking – Not the Banquet ticket.

Cancellation/Refund Policy
ASCCA must be noticed of your cancellation in writing. If you cancel your registration on or before August 07, 2023 you will get a refund of your registration fee less a $50 processing fee. If for any reason you cancel your registration after August 07 2023, you will not receive a refund of any kind.

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